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The Fortune is in the Follow-Up

Following up with potential customers, business builders as well as your Young Living organization is an integral part of finding success. It’s a well known saying at Young Living that “the fortune is in the follow-up.” When you follow up it shows you care and strengthens your relationships. It reminds others of the Young Living opportunity and helps them understand how useful and enjoyable the products and the business really is.

Following Up with Prospects

Here are a few proven ways you can use to follow up with others:

Thank You Cards –
A thank you card after a meeting or a walkthrough goes a long way. It’s always a good idea to send a Young Living DVD, newsletter, another sample or a small gift along with your “thank you” card.

Holidays & Special Occasions
Whether prospects enroll with Young Living or not, you’ll want to send them cards for holidays, birthdays and maybe even their one year anniversary with Young Living if they joined. Keep sending samples with those cards. They will never forget your thoughtfulness and if they feel they want to join Young Living the future, you know exactly who they will go to!

Follow-up Campaigns
Using a series of campaigns to introduce others to Young Living is very effective, especially if you are sincere in your approach. Always leave your contact information and follow up with a call or e-mail once the campaign ends, and remember to follow your promptings when creating a campaign. To help you out, we’ve created a sample campaign:

1. First mailing or email -  “thank you for your time” or “nice meeting you” that you’ve personalized
2. Second mailing or email – a friendly “keeping in touch” message with a sample or discount
3. Third mailing – Include the Abundance DVD or the Products & Services Brochure with a card introducing them to ways Young Living can benefit them

Phone Calls & E-mails
Phone calls are personal, friendly check-ins just to see how someone is doing. Phone calls are ideal in setting up an appointment.  What about Email? Emails are a great way to keep up with a group of people who have shown some interest in Young Living but have not yet joined. A monthly newsletter updating everyone about your life and showcasing how you and others have been using Young Living can be a fun way to remind people of what you do. Remember, e-mails are a great follow-up after you have sent a mailing or called.

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Following up with your Downline and Customers

Its important to coach your downline to call you first: “get in touch with me whenever you have questions or concerns. I cannot read your mind. If you have a question, get on the phone or shoot me an email right away.”

You don’t want to spend your time pushing rocks up hills. You want to surround yourself with people who are can-doers.

Phone Calls – Being Available

That being said, you want to call every single person in your downline at least once welcoming them on board, and then call your business builders at least weekly the first 90 days, then bring it down to biweekly or monthly. Just check in on them and answer any questions, see what you can help them with.

You want to send e-mails to your distributor team, to customers, or to both groups at once. This is an important tool that if used effectively can produce exciting results. There are various ways you can “follow up” with your organization:

Downline Coaching
You’ll want to be actively coaching anyone who has enrolled into your organization. You can do this through in-person meetings, conference calls, e-mails, and motivational messages.

Create a system that works for you and remain consistent. Also, always be willing to work with those who call you for help. Supporting your dowline is a great way to help your organization grow, and as your team grows so will your income. Many distributors start doing this right away with “welcome aboard” kits.

We recommend you set up a free conference line and start hosting monthly teleseminars or use a free webinar system and host monthly webinars. If your team is mostly local, host a gathering or meet-up at least monthly, preferably bi-monthly. Make this a very team oriented affair.  Get each person on your team practicing hosting teleseminars and webinars. Get them each to bring one subject to the table they want to learn more about. Get your team involved and accountable for providing training to others makes them grow and shape into the leaders they need to become for their own organization.

Customer Check-Ups & Upgrades
It’s a great idea to keep in contact with customers. It reminds them that they have access to a Young Living Product Expert and gives them the opportunity to refer anyone who might be interested in Young Living to you. You’ll also be surprised at how many customers upgrade to distributors after realizing how easy it is to share Young Living using this system.

Holidays & Special Occasions
There is nothing as powerful as a card and a small, thoughtful gift. This shows your downline and customers that you are not only business associates but friends. Sending cards and gifts on holidays and special occasions is a sincere expression that you care for them. Don’t go overboard – a small, thoughtful gift can speak volumes.