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How to Market Thieves

HOW TO MARKET THIEVES

Who is My Main Target Market with Thieves?

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The Ideal Target Market to Sell Thieves to – no hands down -  moms,  moms, and moms! Moms are  worried about the countless germs and viruses that their children bring home from school. They are worried about the quality and type of household cleaners they use in their home.

Many moms aren’t educated yet about the toxicity of mold and fungus that can be present in their homes, so it provides a lucrative educational and up-sell opportunity for you. They want the best for their families, and they enjoy purchasing products that they are convinced will improve the quality of their home and the health of their family. They look forward to getting together, either at parks, at each other’s houses, and they often ask for product recommendations during those times.

What is the Best Way to Start Selling Thieves to this Market?

For this target market, remember this, moms are hungry for interaction with other moms. If you happen to be  someone with a way to attract this market, let me show you how it can be done, successfully.

The Weekly Cleaning Crew

I have one mom who has created three teams of four mothers trading out weekly cleaning services with one another.

Each team works like this: one mom takes the kids to the local park for the afternoon, a movie, or other treat while three other moms descend upon a house and clean the kitchen and main living areas. By trading out the services, they each get to clean each other’s homes and take time out to relax with the kids when its time for their house to be cleaned.  They use Thieves household cleaning products and they can blow through a house and clean it thoroughly in a matter of 2 hours. Then one mom fills a Diffuser with something like Joy, or Thieves,  lets it run 10 minutes in each room.

A mom can come home to a clean, energized, and refreshing house. Needless to say, this mom has 12 absolutely devoted Thieves Customers, and a mom who has become a business builder. This was very part time, and other than a 30 minute introduction to the Thieves products – she never said another word about the products.

Here’s how she introduced Thieves to the Group of Moms She demonstrated Thieves compared to the other caustic cleaners. She explained why caustic cleaners such as bleach, 409, and other cleaners were damaging the lungs and health of children. Then she conducted a cleaning experiment in front of the other moms to demonstrate Thieves superior cleaning power AND value. Basde on dillution ratios, she was able to show how a mom could save up to $2500 a year replacing ALL the cleaners in the house with one bottle of Thieves. She then explained Thieves superior anti-biotic, anti-fungal, and anti-microbial action, using all natural therapeutic grade essential oils. One 30 minute discussion and all the moms agreed to use Thieves in each others homes.

The “Welcome To a  Clean and Safe Home Gift” for New Moms

I have another distributor friend who told me how her entire neighborhood gets together to do a deep clean for a new mother as a welcome home from the hospital with her baby.

Get a half dozen moms together to help each other out. She sponsors all the cleaning products and supplies for the event and its been remarkably successful. She’ll replace the hand soap with Thieves in the bathroom, and stash a bottle of Thieves cleaner in a gift basket as a non-toxic cleaner for baby toys, food surfaces, etc. You spend about 30 minutes explaining why you use Thieves, how little you actually need to use of Thieves so it is highly economical, how it doesn’t damage your skin,  how beneficial for the environment and non-toxic Thieves is. Before you know it, you’ve got moms asking you how they can order the cleaner.

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