eZine Advertising for Young Living Distributors
eZines have become very popular and if it’s a decent size list, well-niched, relevant to your product, why wouldn’t you be successful at advertising in eZines? You have so much more control than over banner ads or PPC. You know who your audience will be and ideally if you selected the right eZine, your advertisements will be read with great interest.
Ezines are especially good if you can write an article for the eZine. Then, you establish your expertise AND create interest within the article. On top of that you also get a link to your site or product… I like the sites that send out their eZines and post your article on their site (with a link back to your website)… now that’s the best of both worlds.
Like anything there are a few factors involved…
- Volume,
- Quality of the content,
- How qualified the list is (hopefully an opt in crowd)
not everyone will produce a quality eZine with a good quality list. It’s text, it’s relevant and targeting a group of people who have interest in what you’re doing.
There are places like www.ezine-dir.com and www.SwapEzineAds.com where you can track down an eZine related to your product or niche and contact the publisher. I recommend you check out these free resources and start making a list of eZines related to your target market.
You know you can certainly pay to advertise in eZines, but I personally love FREE advertising. And doing a Joint Venture with someone that has something like an eZine is a perfect way to do it.
You can create an eBook or Report targeted to an eZine’s readers (say you just wrote a book on Fibromyalgia and essential oils, and you give away a free chapter!). To give away! There are a lot of eZine publishers that would love to do that. Why wouldn’t they want to give their subscribers something free. It’s a great reflection on themselves AND it shows they are in the know about what’s going on out there in their world.
That’s how a lot of people build their e-mail lists. They swap advertising or put together mutually beneficial deals.
There’s very little investment… just a little effort, and creative thinking involved.
I’ll post more on e-Zine advertising in a bit.
Comments (1)
Great Idea. Thanks for the information.